Growing your audience doesn’t have to feel overwhelming. You don’t need to be on every platform at once, post constantly, or reinvent the wheel for each post. 🌟

The secret? Repurpose your content strategically. With a single high-value idea, you can reach multiple platforms, connect with your ideal audience, and grow your community without burning out.

Below is a simple, step-by-step formula you can follow to turn one piece of content into a full-blown growth machine — and finally build an audience that actually cares! 💖

1. Create Core Content - Long Video/Podcast 

   • One high-value piece (podcast, blog, long-form video, webinar)

   • Focus on a single key message or takeaway

2. Repurpose Long Video/Podcast for Each Platform

   • Instagram: 3–5 Reels/TikTok clips, carousel posts, stories

   • TikTok: 2–3 vertical clips with hooks + CTA

   • YouTube: Full video + 3 short clips for Shorts

   • Pinterest: 3–5 pins with tips, quotes, or infographics linking to main content

   • Facebook Group: Key takeaways, discussion prompts, polls

   • Email Newsletter: Highlight, story, or action tip with link to main content

3. Add Hooks + CTAs

   • Hook: Capture attention in the first 3 seconds/lines

   • Value: Deliver actionable insights, story, or tip

   • CTA: Direct audience to another platform, group, or offer

4. Schedule Strategically

   • Stagger posts across platforms to avoid content fatigue

   • Example:

     • Monday: Blog post + Instagram Reel

     • Wednesday: TikTok clip + Pinterest Pins

     • Friday: Podcast snippet + Facebook Group discussion

5. Engage & Track

   • Respond to comments and DMs to build trust

   • Track engagement: saves, shares, clicks, new followers

   • Identify the formats/platforms that resonate most and double down

6. Recycle & Refresh

   • Repost evergreen content months later with updated captions, angles, or visuals

   • Turn popular posts into mini-guides, checklists, or carousel graphics

There you have it — a clear, easy-to-follow formula for growing your audience across platforms while repurposing content like a pro. 

Remember: it’s not about working harder; it’s about working smarter, showing up consistently, and giving your audience value wherever they are. Start small, stay consistent, and watch your reach, engagement, and community grow.

If you’re ready to take your content and audience growth to the next level, the Entrepreneurially Elevated Membership has all the strategies, templates, and support you need to turn your ideas into a thriving, engaged community. My community is now 30,000+ members strong with tons of newfound friends and clients, so join in to learn more!

Wishing you the best in your beautiful business!

Warmly,
Jenna